Agro Perspectiva

PepsiCo to Invest $2.5 Billion in China Over Next Three Years

26.05.2010 10:09 "Agro Perspectiva" (Kyiv) — PepsiCo, one of the world’s largest food and beverage companies, today announced that it plans to invest an additional US$2.5 billion in China over the next three years. The newly announced investment is in addition to the US$1 billion investment the company announced in 2008, which will be completed this year. «I am delighted to announce that over the next three years we expect to invest $2.5 billion in our food and beverage businesses in China,» said PepsiCo Chairman and Chief Executive Officer Indra Nooyi, who is in Shanghai to visit the Shanghai Expo, where PepsiCo is a sponsor of the USA Pavilion. «This investment reflects very clearly our great confidence in China and our long-term commitment to this very important, growing market. We look forward to continuing to evolve our business in China and offer Chinese consumers a full portfolio of foods and beverages ranging from soft drinks and juices to oatmeal and savory snacks.» The new investment will be allocated to a variety of projects, including new manufacturing facilities, a significant scaling up of the company’s research and development operations, expanded agricultural development and brand-building initiatives. PepsiCo plans to open 10–12 new plants in China to manufacture soft drinks, non-carbonated beverages and snacks and will install additional production lines in existing facilities. Consistent with the company’s strategy to expand in interior and western China, PepsiCo will open plants in the provinces of Fujian, Gansu, Henan and Yunnan in the next two years. All new plants will meet LEED standards for environmental design, following the model of the company’s Chongqing beverage plant, which opened last year. That plant — the first «green» beverage plant ever built in China and the first of its kind to receive LEED certification — uses 22% less water and 23% less energy than the average PepsiCo plant in China. PepsiCo also plans to broaden its portfolio of Chinese-designed and developed products as it works to provide more food and beverage choices made with wholesome ingredients that contribute to healthier eating and drinking. Current beverage offerings include Tropicana Guo Bin Fen juices and Cao Ben Le drinks, which are inspired by traditional Chinese medicine. On the food side, the company offers Quaker oat cereal in local flavors and Lay’s potato chips in flavors designed specifically for the Chinese market, such as cool cucumber and crispy prawn. In order to accelerate expansion of its product portfolio, PepsiCo will build a world-class research and development center in China to develop products for all of Asia. As one of the largest growers of potatoes in China, PepsiCo also plans to invest in agricultural development. It will open five new farms for potatoes and oats, bringing advanced irrigation technology to each. PepsiCo has already established a number of successful farms in China, including its pilot farm in Baotou, Inner Mongolia, where the company introduced advanced irrigation technologies to transform desert into fertile potato farmland. «We are building expertise and infrastructure now so that we can have a strong, sustainable manufacturing and agricultural base to serve the diverse and growing needs of consumers across China,» Nooyi said. PepsiCo currently operates 27 beverage and food plants and five farms throughout China and employs more than 20,000 people in the country.