Homepage  Homepage     Search on site  Search on site     To write the letter  To write the letter     Site map  Site map
Agro Perspectiva
We are on: 
   

Photoblog

 






Home > News

Mengniu revitalises organic milk using Tetra Pak solutions

19.07.2018 13:50 "Agro Perspectiva" (Kyiv) Mengniu, a leading Chinese dairy manufacturer, has upgraded its premium line of organic milk in collaboration with Tetra Pak, making it the first white milk in the world to use Tetra Prisma Aseptic 250 Edge with DreamCap​​.

The new product line has a higher protein content, tastes better and stands out on the shelf thanks to a refreshed look.​

Tina Zheng, Operational Marketing Director at Tetra Pak China said, We took a collaborative approach with Mengniu, starting with understanding their needs and assessing market opportunities. Our studies show that millennials are increasingly buying small portions and drinking on-the-go. With an octagonal shape that fits comfortably in the hands, a large resealable opening and the metallic effect, the Tetra Prisma Aseptic Edge 250 ml package came out as the best choice.

However, its not just about the package: we tapped into our expertise in all aspects of product development, introducing micro filtration to boost the protein content and direct heating technologies to improve the product taste. The result is a product that gives the consumer a complete premium product experience, from the milk inside to the package outside.

James Song, Head of Brand Management at Mengniu said: Our Milk Deluxe brand was launched in 2005 as the first premium milk in China. After many years of success, we felt we needed to revitalize our brand to be ahead of market trends and stay relevant with the new generation of consumers who expect greater convenience and a better drinking experience.

With support from Tetra Pak throughout the whole process of product development, the new organic milk hit the market in June 2018 and was immediately popular. We expect monthly sales to reach over 100 million RMB (12.5 million) in August, and we will add 3 more production lines quickly.

Agro Perspectiva

< Armenia - Agricultural insurance to be introduced in the country All news for
19.07.2018
Harvesting 2018: Odesa region agrarians got 3 million tons >

19.10.2018  
23:06 Belarus sugar export dropped to 263,000 tons
22:41 Korean mission to estimate Ukrainian domestic poultry health State control system started working
22:13 Zgurivskiy sugar plant to process 200,000 tons sugar beets
21:04 Georgian 2018-season grapes crop record high
20:57 Almost 1 mln ha agricultural lands transferred to united territorial communities
18.10.2018  
23:44 EBRD to launch Ukrainian EUR70-80 mln bioenergy program
22:11 Myronivskiy Khliboprodukt Q3/18 chicken meat sales up 19%
21:42 Novomyrgorodskiy Sugar Ltd starts new output season
19:31 Harvesting 2018: agrarians threshed over 15 million tons maize
17:43 Ternopil region sugar output 75,000 tons
17.10.2018  
23:04 Ukrzaliznytsia: Domestic agribusiness transportation needs are fully ensured
22:51 Ukrainian alcohol beverage producers fined for label misinformation
21:14 Ukrainian this year wheat crop down 6.2%
21:02 Brazil shipped 11 sugar vessels to CIS countries
19:11 UN: World population to grow another 2.2 milliard
16.10.2018  
23:11 Ukrainian 2018 agricultural products output index up 2%
22:17 Chinese mission to estimate Ukrainian domestic poultry health State control system completed its work
21:53 Ukrainian Sept sugar export down 2 times
21:08 Experts: Ukrainian agrarians State support 2018 program implemented just by 12%
19:11 FAO: Rural residents are themselves to decide to leave or to stay
15.10.2018  
23:47 Ukrainian small gardeners have to leave their apples unharvested
23:29 Nibulon to invest US19 mln into Zaporizhia region river terminal
19:04 Gov regulated domestic veterinary medicines output licensing procedure
16:11 This year Jan-Sept Ukrainian raw milk output down 2%
14:49 UN Chief: On their epic journeys, migratory birds connect nations and inspire people
12.10.2018  
23:18 Belarus agrarians harvested over half total sugar beets
23:12 Belarusian foods will be presented at Israfood within Tel Aviv
22:09 Polish farmers have lost US$1 milliard due to drought
21:41 Chinese mission to estimate Ukrainian domestic poultry health State control system
19:11 Ukrsadprom: Raspberry trucks border checkups illegal
15:10 U.S. Corn Exports Forecast to Tie Record
11.10.2018  
23:29 Vinnytsia region sugar output 110,000 tons
23:18 Harvesting 2018: agrarians threshed almost 47 million tons grains
22:44 Ukrainian raw milk output down
21:03 Ukrainian eggs output up 3.1%
19:11 Kharkiv region sugar output to reach 80,000 tons
10.10.2018  
23:11 Vinnytsia region sugar output over 100,000 tons
22:18 Belarus agrarians harvested over 2 million tons sugar beets
21:47 IMF expects average annual UAH exchange rate to devaluate to UAH 28.655/US$1 within 2019
21:09 Agrarian Ministry admits domestic agricultural sector average monthly salary growth
19:11 Ukraine, UK developing certificates for mutual foods trade
15:25 Cargill reports fiscal 2019 first-quarter results
09.10.2018  
23:18 2018 autumn sowing: agrarians have sown winter grains/leguminous crops at almost 80% total areas
18:28 Ivano-Frankivsk region agrarians to harvest 70,000 tons sugar beets
15:12 TAIEX mission assessing agricultural/forestry machinery conformity took place
14:39 Rivne region agrarians harvested over 180,000 tons sugar beets
14:25 ROSTOK-HOLDING under Raider Attacks
10:13 India interested to import Ukrainian apples
08.10.2018  
21:18 Gnidavskiy Sugar Plant puts German filter presses into operation
19:59 Volodymyr Lapa: IT technologies is future of agricultural sector and State management

Also available: 



Agrarian Week in digital



READ ON-LINE



NewsNews - News - News - News - News - News
BriefWeekly Reports - Free article
SubscriptionTariff - News&Reports
AdvertisingMagazine - Site
ConferencesForum AGRO-2013 - DAIRY WORLD-2008 - FERTILIZERS-2010
Exhibitions
For our clientsAgroNewsDaily - Ukrainian Grain&Oilseed Market - Fertilizers - Milk Monthly - Milk Weekly
About usAbout project - Contact
     Lenty.Ru   +
2002 -2018 © Agrarika, ltd.
tel.: +38 (044) 486-9171, 486-8119
fax: +38 (044) 486-8830, 494-4889
e-mail: info@agroperspectiva.com