Ukrainian beer market gets stabilized first within nine years
28.03.2018 19:39 "Agro Perspectiva" (Kyiv) —
As of this week, while sharing an interview with the Interfax-Ukraine, Carlsberg Ukraine Director General Yevhen Shevchenko has said now the Ukrainian beer market has stopped falling and got stabilized first within the nine years.
«As to our internal assessment, the Ukrainian beer market for the first time within nine years has stopped its decline and got stabilized. The facilities of Carlsberg Ukraine are not loaded in full, so we focus not only on the beer market, but also on the development of cider and non-alcoholic portfolio kvass and other drinks,» he told.
As to Shevchenko, there has been a certain trend towards the growth of premium and super-premium segments within the past three years, but still about 70% of the market is now occupied by medium- and low-price segments of beer.
«Carlsberg is going to develop all brands of the portfolio, meeting the demand. This year the company has already managed to launch two new products: Robert Doms Golden Ale and Lvivske Kneippa Zhyve, and also offered Kronenbourg 1664 Blanc within a new format matte can of 0.33 liter,» he said, adding that «the company will be limited to the output of only these products within 2018».