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Ecolean strengthens its Asian presence – new office opens in Japan
23.10.2015 11:00 "Agro Perspectiva" (Kyiv) —
Ecolean continues to expand its global reach by entering the dynamic Japanese market and establishing a new office in Tokyo, Japan. The rise in demand for lightweight and convenient packaging solutions makes the Japanese market a perfect fit for Ecolean’s innovative offerings of flexible stand up pouches for chilled and ambient distribution. The Japanese market is yet another strategically important step in Ecolean’s global expansion, adding to its existing commercial activities in more than thirty countries around the world. Japan is, in many respects, at the forefront of packaging — and the consumers often set the trends for other markets to follow. «The Japanese market is at the forefront of packaging innovation, and both producers and consumers are very quick to adopt to novel offerings. The increasing demand for solutions such as ours, with low environmental impact throughout the value chain, makes Japan a very promising market for us,» says Peter Nilsson, CEO Ecolean Group. According to the leading market research company Canadean, flexible packaging solutions are establishing a dominating presence among packaging materials in Japan. «We have already experienced a significant interest from Japanese companies, all reacting favorably to Ecolean’s unique combination of environmental benefits, ease of use, and strong shelf presence. Japanese consumers are also well accustomed to stand up pouches, which adds to our attractiveness», says Johnny Sajland, Managing Director Ecolean China & Japan. Ecolean’s new office is located in the Minato City district of central Tokyo.
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