Altria forecasts cigarettes sale drop, relies on e-cigarettes
05.02.2019 20:31 "Agro Perspectiva" (Kyiv) —
Altria Group Inc. (US), one of world tobacco products’ output leaders, affirms its US domestic market cigarettes’ sale rates have started declining faster than expected - what means Altria is to retain its large investments into the electronic cigarettes’ output, Interfax-Ukraine says referring to Altria CEO Howard Willard report.
As to Willard, now the domestic cigarettes’ sales continue declining faster as of previous, since still more smokers have started switching upon e-cigarettes.
It is to be admitted, as of 2018, Altria reduced US domestic market cigarette sales by 4.5% against 2017 - what was more sharply than expected. At same time, sales of its key brand, Marlboro, fell by 5.2%. However, at same time, domestic market sales of electronic cigarettes boosted by 35%.
In meanwhile, Willard forecasts the company will be growing its domestic market e-cigarettes’ sale by 1520% annually.