Agro Perspectiva

Concord Foods is proud to announce its partnership with California Avocado Commission

23.06.2018 11:25 "Agro Perspectiva" (Kyiv) — Concord Foods is proud to announce its partnership with California Avocado Commission (CAC) to bring free guacamole samples into retailers this summer. To maximize sales during the Fourth of July weekend, Concord Foods and CAC partner to bring flavorful, creamy guacamole prepared and the new Concord Fresh Success guacamole mixes, which include no artificial flavors, colors or preservatives, fresh avocados from CAC, and Concord Foods lime juice.

By showcasing how well California avocados pair with lime juice and the mild, and extra spicy guacamole mixes, CAC and Concord Foods look to become the preferred brands when it comes to providing healthy and delicious meals to families. Concord Foods seeks to align itself with like-minded fresh produce brands to accomplish similar partnership since the Concord Fresh Success line features seasoning and smoothie packets that spice up fresh fruits and vegetables.

“We look forward to helping people enjoy life’s special occasions, like the Fourth of July, by offering quick, convenient meal solutions that are also healthy and flavor-filled,” said Charles Olins, vice president of sales & marketing at Concord Foods. “By demonstrating how easy it is to use our juices and the new Concord Fresh Success packets to enhance the flavors of fresh produce, we seek to inspire more people to reach for Concord Foods products when shopping for healthy solutions.”

In the latest press release from CAC, June is noted as California avocado month and is celebrated with peak volumes of ripe avocados. To continue the celebration, the two brands are joining forces to provide inspiration to people looking to serve healthy dips to family and friends during the summertime.

“The partnership with Concord Foods is a natural fit for the California Avocado Commission as our products go hand-in-hand – especially during the Fourth of July,” said Jan DeLyser, vice president of marketing at California Avocado Commission. “We know guacamole is on trend and a staple during this time of year, so we are excited to provide in-season avocados to shoppers looking to please a crowd this summer.”

To join in on the celebration of California avocado month, visit the fresh produce department in one of the 180 Walmarts hosting in-store demos during June 29-31 and try the delicious guacamole prepared by Concord Foods and CAC.

About Concord Foods

Concord Foods, LLC is a leading supplier of retail food products and custom ingredients to nationally recognized supermarkets, food service operators and leading food manufacturers. Concord’s retail division offers a wide variety of produce friendly items from Candy Apple Kits to fresh produce seasoning mixes. Consumers count on quality products to glaze pies, create guacamole and batter onion rings.

About the California Avocado Commission

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are commercially cultivated with uncompromising dedication to quality and freshness, by more than 2,000 growers in the Golden State.