Fruits/vegetables market strategic partners Club opened within Ukraine

23.05.2018 19:54 "Agro Perspectiva" (Kyiv) — Within Ukraine, a Club of strategic partners of the fruits and vegetables market has appeared. The Club was presented yesterday by its organizers — Syngenta and USAID (Support for agro-industry development), Ukrinform reports. «The Club work is to be targeted at strengthening of the interaction between domestic fruit/vegetable products’ producers, processors and sellers, filling of the Ukrainian internal market with domestically made vegetables/fruits, quality improving, developing and implementing of the standardization and products’ certification — and due to this, assuring of an export boost,» Syngenta Marketing Department Chief Mykola Dovgal admits. As to him, the total area of Ukrainian vegetables’ industrial cultivation within the past 5 years has declined by almost 20% (from 202,000 to 167,000 ha). So, the Club organizers believe it is the work of the Club which will support the Ukrainian vegetables/fruits prompotion on domestic and export markets. The Club organizers are sure the development of the Ukrainian domestic fruits/vegetables market is now hampered by the demand instability, the imperfection of the sales’ contractual forms, the lack of professional marketing, the low environmental safety of the fruit/vegetable products and their quality being not high enough.

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