Homepage  Homepage     Search on site  Search on site     To write the letter  To write the letter     Site map  Site map
Agro Perspectiva
We are on: 
   

AGRO PHOTO

FIELD DAY CONTINENTAL FARMERS GROUP
 


Home > News

U.S. consumers want protein raised with the same natural health supplements humans use

14.02.2018 11:30 "Agro Perspectiva" (Kyiv) Millennials, ever interested in where and how their food is produced, want their protein to be raised with the same natural health supplements they would use themselvesand they are driving this trend among the general U.S. consumer base.

Cargills latest Feed4Thought survey, which polled more than 1,000 people in the U.S. in Dec. 2017, found 62 percent of millennials want the protein they eat to be raised with the same health supplements used in humans, such as probiotics, plant extracts and essential oils. Consumers in general report they are three times more likely to prefer protein that were fed those natural feed additives to improve the animals digestive health and overall well-being.

infographic-62percent-millenialsWeve seen a rise in the popularity of digestive health supplements for humans, which is echoed in the demand for protein raised with natural supplements, said Chuck Warta, president of Cargill Premix and Nutrition. People want natural, wholesome and sustainable ingredients. In turn, they are increasingly seeking out protein options in line with their values and personal natural health routines.

Additional results from the Feed4Thought survey include:

Probiotics were the most well-recognized natural supplement for animals (43 percent).

Almost three-quarters (72 percent) of respondents were aware of the availability of natural health products to feed animals.

More than 80 percent of respondents reported adjusting or supplementing their diet to achieve better gut health.

Investing in Natural Feed Additives

Other consumer research confirms this trend, which is driven by rapidly increasing demand for quality animal products. A recent MarketsandMarket study projects the total probiotics animal feed market will reach about $5.07 billion by 2022, growing at a rate of nearly 8 percent per year. Meanwhile, a senior industry analyst from Nutrition Business Journal, said global supplement sales for humans will also grow steadily through 2020.

Its important for the animal agriculture community to remain in touch with food trends so that we can continue to provide the choices consumers demand, said Hannah Thompson-Weeman, vice president of communications at the Animal Agriculture Alliance. Just as human health supplement offerings expand and improve, so do the options to raise animals with natural supplements. Consumers can now find the meat, milk and eggs raised with the same natural health supplements they personally use.

Cargill is expanding its efforts in healthy, naturally supplemented protein, Warta said. "We are doing that through our acquisition of Diamond V and equity investment in Delacon. These two global businesses are leading the way in the production of sustainable and wholesome food that consumers want.

Iowa-based Diamond V produces natural immune support products for animal feed, contributing to an overall safer and more sustainable food supply. Austria-based Delacon makes phytogenic feed additives, which use ingredients like herbs, spices, and other plants to improve animal performance.

Our mission is to develop products that are natural, research-proven solutions that help optimize animal health and productivity, said Diamond Vs president, Jeff Cannon. Our technology works naturally with the biology of the animal to strengthen the immune system, which supports benefits beyond health and performance.

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have 155,000 employees in 70 countries/regions who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.

About Cargill Animal Nutrition

Cargills animal nutrition business has more than 20,000 employees at more than 275 facilities in 40 countries. Fueled by our innovation and research, we offer a range of products and services to feed manufacturers, animal producers, and feed retailers around the world, helping put food on the plates of nearly one billion people around the world every day. Cargills animal nutrition business offers a range of compound feed, premixes, feed additives, supply chain and risk management solutions, software tools and animal nutrition expertise that is unmatched in the industry.

Agro Perspectiva

< Ukraine to present national stand at Dubai EXPO-2020 All news for
14.02.2018
Exclusively for industrial applications: all BKT tire lineups for loaders >

30.09.2020  
18:20 FAO's Committee on Agriculture focuses on how livestock sector transformation can contribute to achieving the SDGs
17:45 Argentina forecasts 2021 chicken meat production up 2% at 2.23 MMT
29.09.2020  
16:35 CNH Industrial announces subsidiary notes offering
28.09.2020  
17:15 Czech Republic Sees Solid Harvest Despite Initial Drought
23.09.2020  
14:55 Russian Federation. Steady demand for chicken meat and ample feed supplies are expected to lift production to 4.725 MMT in 2021
14:40 World peach and nectarine production is forecast down 1.1 million metric tons to 21.0 million
22.09.2020  
12:15 High-level roundtable calls for strengthened collaboration in the Near East and North Africa
12:09 State Statistics Service confirms assessment of Ukraine's GDP fall at 11.4% in Q2 2020
11:45 Belarus plants half of area under winter grain
11:20 Fitch affirms Kernel at 'BB-', outlook stable
11:11 Consumer confidence of Ukrainians continue improving in Aug study
17.09.2020  
17:15 Development of secondary govt bond market could solve problem of financing of state budget 2021 deficit member of NBU Council
16:25 Drought Continues to Stymie Romanian Oilseeds
16:15 Private Exporters Report Sales Activity for China and Unknown Destinations
16.09.2020  
15:30 Case IH Adds New Configurations to Seeding and Planting Portfolios
14:20 COVID-19 impacts driving up acute hunger in countries already in food crisis
13:25 J.P. Morgan expects Ukraine's GDP to fall by 4% in 2020, grow by 6% in 2021
15.09.2020  
16:15 Belarus Expanded Crush Capacity Drives Soybean
15:45 The world is falling behind on SDGs
11.09.2020  
16:20 Money supply in Ukraine expands by 0.7% in Aug
14:12 Asia-Pacific countries pledged bold and innovative action for food security and livelihoods
13:35 FAS Cairo (Post) forecasts Egypts wheat production in MY 2020/2021 to reach 8.9 MMT
13:30 Fall of Ukraine's GDP slows down to 6.2% in seven months Economy Ministry
12:00 Hot testing starts at Chernobyl spent-fuel storage
10.09.2020  
16:15 Private exporters reported to export sales of 195,000 metric tons of soybeans
16:10 BASF New Business and G-Philos sign MoU for cooperation in power-to-gas (P2G) business
09.09.2020  
13:33 PrivatBank remains most profitable Ukrainian bank, Ukreximbank unprofitable in seven months
07.09.2020  
15:00 NBU retains grain harvest forecast at 72 mln tonnes in 2020
13:25 EBRD providing 10 million loan to Ukraines Agrofusion
05.09.2020  
09:45 Cereal supplies to remain ample in 2020/21 despite this months cut in global production forecast
09:25 International quotations for sugar, vegetable oils and coarse grains increased from July
04.09.2020  
11:17 EBRD providing EUR10 million loan to Ukraines Agrofusion
03.09.2020  
12:00 Deere completes Unimil acquisition
02.09.2020  
16:00 Agroton sees $3.6 mln in net loss in H1 2020
11:40 The Nature Conservancy, Cargill, McDonalds and Target unite to support Nebraska farmers regenerative agriculture practices to invest in an even more sustainable beef supply chain
01.09.2020  
17:07 EBRD launches assessment tool to help mitigate coronavirus impact
28.08.2020  
10:29 EBRD supports green expansion of Ukrainian retailer Novus
26.08.2020  
16:15 Private Exporters Report Sales Activity for China
16:00 In 2021, Mexicos chicken meat production is expected to increase by almost 3 percent
25.08.2020  
14:10 More than 3 million people facing acute food insecurity as Burkina Faso grapples with COVID-19 and conflict
12:35 Cherry production forecast in Turkey in MY 2020/21 is 918,000 MT
19.08.2020  
16:25 Ukraine ready to expand agricultural exports to Israel - Stefanishyna
16:11 Private Exporters Report Sales Activity for China
18.08.2020  
16:16 Private Exporters Report Sales Activity for China and Unknown Destinations
15:45 France's Sugar Beet Crop Devastated by Disease - Sugar Industry's Viability Threatened
13:35 Economy Ministry sets maximum volume of wheat exports for current season at 17.5 mln tonnes
13:20 EBRD strengthens regional agribusiness value chains
17.08.2020  
16:10 Cabinet approves program for reforming and developing alcohol industry for 2020-2023
12:50 Hong Kong Banned Imports from a Brazilian Poultry Plant due to Coronavirus
14.08.2020  
12:25 North Africa Projected to Be Top Wheat Importing Region

Also available: 

Agrarian Week in digital



READ ON-LINE




NewsNews - News - News - News - News - News
BriefWeekly Reports - Free article
SubscriptionTariff - News&Reports
AdvertisingMagazine - Site
ConferencesForum AGRO-2013 - DAIRY WORLD-2008 - FERTILIZERS-2010
Statistics
For our clientsAgroNewsDaily - Ukrainian Grain&Oilseed Market - Fertilizers - Milk Monthly - Milk Weekly
About usAbout project - Contact
2002 -2020 © Agrarika, ltd.
tel.: +380 44 4868119; +380 44 5934540
e-mail: client@agroperspectiva.com